Adidas, Parley Create World’s First Sneakers Made From Ocean Trash

adidas-parley-for-the-oceans-recycled-sneakers-1-537x403Adidas’s newest sneaker is a load of garbage—ocean garbage, that is. The sportswear giant has teamed up with Parley for the Oceans, a multidisciplinary band of “creators, thinkers and leaders” who want to make ocean debris a valuable material for the fashion industry, to create the world’s first shoe upper made entirely from reclaimed ocean plastic and illegal deep-sea gillnets. The prototype, which was unveiled at the General Assembly at the United Nations in New York City on Monday, offers a “first look” at the kind of consumer-ready ocean-plastic products the partnership has in store, according to Eric Liedtke, head of global brands at Adidas, and Cyrill Gutsch, founder of Parley for the Oceans. Product slideshow here.

Post your APP entry NOW!

What do you think of this post?
  • Sucks (0)
  • Boring (0)
  • Useful (0)
  • Interesting (0)
  • Awesome (0)